I read an article saying that basically everyone that watched the ad came away with much less support for Harris. It triggers the exact portion of people’s lizard brain that they use to make their political choices. It was the 2024 version of the “Willie Horton” ad.
Looks like it was famous enough that it got its own wikipedia page: https://en.wikipedia.org/wiki/Kamala_is_for_they/them
I read an article saying that basically everyone that watched the ad came away with much less support for Harris. It triggers the exact portion of people’s lizard brain that they use to make their political choices. It was the 2024 version of the “Willie Horton” ad.
Oof, I just watched it, and I can immediately see why it was effective. Yeah, “Willie Horton,” is a good comparison.