• Taleya@aussie.zone
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    9 months ago

    Ok this part made me snarf:

    When comments are enabled on free-form ads, there’s an increase in community engagement, Reddit claimed, without indicating whether that increase was positive or not.

    • FaceDeer@fedia.io
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      9 months ago

      I remember a long time ago, like maybe a decade or more, the regular we-can-see-they’re-ads ads on Reddit could have comments enabled if the ad buyer wanted. I remember jumping in on a few of them and they actually weren’t bad, at least in the ones I went into (a biased sample to be sure). If the ads weren’t obnoxious or misleading I could see it going not too badly.

      At some point adblock got good enough that I stopped seeing ads on Reddit any more, though, so I don’t know when they stopped that practice.

      • Zorsith@lemmy.blahaj.zone
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        9 months ago

        Advertisers stopped enabling it around the time it became mostly “MeUndies”, “HeGetsUs” and “kraft” ads.

      • ryo
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        9 months ago

        A long time ago the only ads on reddit were for communities inside itself.

        I remember reddit was the only exception in my block rules.

        • Lojcs@lemm.ee
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          9 months ago

          Yeah I never understood that. Was it just to drive engagement? Were the moderators paying for those?

  • ExtremeDullard@lemmy.sdf.org
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    9 months ago

    Ahead of the Reddit IPO, I’m finally done purging most of my Reddit posting history and subtly modifying the rest to poison whatever AI is trained on it.

    I have no doubt Reddit didn’t really delete any of the posts I deleted, but I am hoping the poisoned information will find its way verbatim to an AI’s training set.

  • profdc9@lemmy.world
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    9 months ago

    With all this money they’ll raise from the IPO, maybe Reddit will finally be profitable! It’s definitely not a way for investors to unload their turds on the public.

  • oxjox@lemmy.ml
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    9 months ago

    The social media monster pointed to companies already trialing free-form ads, which include Just Eat Takeaway, Kraft Heinz, and Leica, all of which found the format capable of “driving upper funnel results.”

    Actually, I’d really like to see a screenshot of these Leica ads if anyone comes across one.