So, it’ll presumably let European auto manufacturers compete in the value segment, whereas before they couldn’t put a car out at as low a price.
But…if Chinese manufacturers continue to have lower costs – I remember a quote from BYD saying that they were confident that they could maintain 15% lower costs – it’ll mean that they’ll be able to offer a more-luxurious car in that segment and still make the same amount of profit.
So it may be that Chinese cars will wind up becoming associated with more-luxurious offerings in Europe.
It’d be kind of an interesting switch-up; my understanding is that historically European offerings were considered more-luxurious in China, and Chinese products could only really compete in the value segment.
EDIT: No, sorry, the 15% was apparently Tesla. I see articles with 25% to Europe:
New research from UBS’s evidence lab that took apart the Seal electric car, BYD’s closest peer to the Tesla Model 3, reveals that the medium-sized sedan is 15% more cost-efficient than locally made offerings by the US automaker at its Shanghai facility.
This percentage would be extended to 35% when compared to Volkswagen’s similar offerings manufactured in Europe. This means it would cost BYD $10,500 less to produce each Seal in China than a Volkswagen ID.3 in Europe, UBS analysts wrote in a Sept. 1 note.
For Chinese-branded EVs, exporting from China to Europe is cheaper than manufacturing locally. Even so, Chinese EV makers would still maintain a 25% cost advantage over rivals if they produced in Europe, Gong added.
UBS attributed the gap primarily to BYD’s technological and engineering integration of vehicle components. Additionally, the investment bank noted that 75% of the auto parts, ranging from batteries to power semiconductors, were made in-house.
BYD could strike a balance between performance and cost by offering a relatively simple assisted driving system at a cost of less than RMB 3,000 ($411), significantly lower than the industry standard of around RMB 20,000.
The teardown, aimed at uncovering the secrets of BYD’s success, reinforced UBS’s confidence in the rise of Chinese EVs. The investment bank expects Chinese automakers to double their global market share to 33% by 2030 and increase their European market share to 20% from last year’s 3% over the same period.
Same idea, though. You’d expect the cost difference to be expressed in terms of the output.
So what the EU is doing is, it won’t allow the Chinese manufacturer to pass these cost reductions down to me as a consumer and force it to charge a “minimum price” instead, am I reading this right?
Hmm.
That’s an interesting set of rules.
So, it’ll presumably let European auto manufacturers compete in the value segment, whereas before they couldn’t put a car out at as low a price.
But…if Chinese manufacturers continue to have lower costs – I remember a quote from BYD saying that they were confident that they could maintain 15% lower costs – it’ll mean that they’ll be able to offer a more-luxurious car in that segment and still make the same amount of profit.
So it may be that Chinese cars will wind up becoming associated with more-luxurious offerings in Europe.
It’d be kind of an interesting switch-up; my understanding is that historically European offerings were considered more-luxurious in China, and Chinese products could only really compete in the value segment.
EDIT: No, sorry, the 15% was apparently Tesla. I see articles with 25% to Europe:
https://technode.com/2023/09/06/byds-manufacturing-costs-in-eu-could-be-25-lower-than-rivals-ubs/
Same idea, though. You’d expect the cost difference to be expressed in terms of the output.
So what the EU is doing is, it won’t allow the Chinese manufacturer to pass these cost reductions down to me as a consumer and force it to charge a “minimum price” instead, am I reading this right?
Not exactly. The chinese state is subsidising their car export prices - which is what the EU has a problem with.
Ah yes, the “benefits” of an authoritarian state: they can redirect public funds to undercut any competition?
Yeah, not just redirecting funds, they can also use forced labour to lower their production costs.
Also zero environmental protection.