Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
They will still be selling user data whether you opt for the ad supported tier or not, so get used to that.
If they haven’t been doing so for at least a decade, I’m sure their shareholders will want to know why not.