Hear me out, the big players in the Linux space I.e. Canonical, Red Hat and SUSE could release trailers commercially on TV and social media to general users who may not be tech savvy or have a “basic windows” lingo in IT.
I know what you’ll say “Granny smith and Dave the accountant aren’t gonna care”. That’s fair but the adverts could outright say about how MS is a nortorious privacy invader and that you and your family could save spending more money on a supported Win 11 laptpp by just upgrading to Ubuntu or Linux Mint on one you already own with carefully simple instructions.
I understand that they use YouTube, I’m just talking about more traditional sorts of advertising, these firms are pretty big in the enterprise server space and considering they offer desktop versions of their respective distros, you’d think they would try cater to that market as well.
TLDR : Big corpo has money, advertise their distro, make them a better alternative.
People who are capable of installing Linux are probably already aware of it. Most people when they buy a laptop is to have something that just works out of the box. Just open the laptop lid and it’s welcoming you with the setup process. Telling them how to install a live USB is already too much information.