I worked for TV back in these days s and we interviewed some Industry lobbyists. The common blabla as the camera was on. Typically, they tell you the entire story if the camera is off. And those stories are quite complex without Good-Bad - that’s why it’s too complicated for a 20 sec news shot.
They told us that the industry is feeding dead animals to cow’s because of the needed minerals and the costs. They can easily replace it by natural minerals, but that would raise the costs of meat. And consumers mainly choose by price. I think it’s too easy to blame the customers only. The industry is responsible as well.
I learnt two points: The industry won’t change and it will happen again - with different names and issues.
Second point: I‘m part of the issue as well and if I change my way of living, it’s better for animals and nature.
(And: As journalist you become cynical after a while. What you see in TV is a fraction of reality. Reality is just too complex for TV)
It‘s also about costs for customers and affordability. In Germany, politicians of the Green (eco) Party once mentioned the idea of a meat-free day a week at school cantinas.
You will be surprised for how many people the offering of meat stands for „a standard of living“ and not getting meat was before WW2 standards for them.
I worked for TV back in these days s and we interviewed some Industry lobbyists. The common blabla as the camera was on. Typically, they tell you the entire story if the camera is off. And those stories are quite complex without Good-Bad - that’s why it’s too complicated for a 20 sec news shot.
They told us that the industry is feeding dead animals to cow’s because of the needed minerals and the costs. They can easily replace it by natural minerals, but that would raise the costs of meat. And consumers mainly choose by price. I think it’s too easy to blame the customers only. The industry is responsible as well.
I learnt two points: The industry won’t change and it will happen again - with different names and issues.
Second point: I‘m part of the issue as well and if I change my way of living, it’s better for animals and nature.
(And: As journalist you become cynical after a while. What you see in TV is a fraction of reality. Reality is just too complex for TV)
Because the company making slightly less money is completely unthinkable to them.
It‘s also about costs for customers and affordability. In Germany, politicians of the Green (eco) Party once mentioned the idea of a meat-free day a week at school cantinas.
You will be surprised for how many people the offering of meat stands for „a standard of living“ and not getting meat was before WW2 standards for them.