What is clear is that we’ve got a media ecosystem built around the requirement of quotes and expert voices to carry authenticity and round out a story and we’ve simultaneously built a system that accelerates that whole process, while removing the time and resources and training journalists might need to check whether their expert even exists, let alone whether they are qualified and relevant. Whether this good or bad, or what we do about it – as any good journalist, I leave it to the reader to make up their mind.