You’re making the assumption that, since the pandemic ended, people actually want to go to the theater to see movies. They demonstrably do not. People will not go to see a movie they’re interested in in the theater; they will only go to the theater to see a movie they are absolutely driven to see immediately. It has to have huge visual spectacle and be truly worthy of their time to waste the time and money to sit in a theater, which no one seems to want to do anymore. It has to be something that needs to be seen on a large screen.
I’m sure Dune will do well later this year and there’s been plenty of movies recently that did fine in theaters. But there’s going to be plenty more along the way that fall by the wayside despite the fact that they would have been tent pole pictures with guaranteed box office in past years. But people aren’t going to show up for things like Indiana Jones or Flash after major failures previously in both of those series.
This clown lost. I guess that’s worth something.
Not much, but something.