My company actually partially sponsors an OpenStreetMap mapathon through our volunteering initiative. I’ve probably put in around 3 or 4 hours this year contributing to maps, though specifically developing countries with incomplete mapping and recent natural disasters.
Edit: I am US based.
I am no electrician, but this looks to be applicable to longer sections of pipes. Instead of the heat being focused to just the areas reachable by visible light, this would allow for thawing around bends, longer distances, tighter / smaller spaces, etc.
It still uses power to generate heat, but that 60W will likely be way more efficiently applied to pipes. Bulbs will be quite lossy because heat goes through the air to reach nearby pipes (and any other nearby objects), whereas this is physical wires applied directly around said pipes.