I use my young cousin as a yardstick for what kids are into these days. I know all kids are different, but this one in particular loves Tesla cars and Mr Beast. He even bought a bottle of prime on eBay for like £15. I feel so bad for him. Advertising has melted his brain. There’s no reason for a kid to be obsessed with an energy drink brand. There’s no reason for a kid to really even like a Tesla. Car kids when I was growing up all liked the big fat trucks or the super fast sports cars, which makes sense because really they are impressive feats of engineering and look pretty sleek. Tesla’s are just some overmarketed and overrated electric car.

TV basically isn’t a thing anymore. No more shows about fantasy worlds and interesting characters. No stories that play out over an episode. Just YouTube, an endless supply of advertisement sludge, with maximised attention grabbing short term stimulation. I really do fear that this next generation is going to turn out utterly brain-dead. I’m only the generation before that and we’re all total fuckwits already.

I actually can’t stand it anymore. Everything is so infected. Yesterday I watched a MrBeast video out of curiousity and it sent me into a doom spiral. The kids are fucked.

Yeah that’s how I felt about Sorry To Bother You too.

Then I finished it watching it, and not a single person in the room really got it. And I don’t mean 100% understood, critically analysed etc etc - I just mean that they saw anything beyond lolll horse people and wow working in a call centre must suck!

I felt like a very mediocre wizard. Or like a hog among dogs.