

I think he means reaction content. Where some influencer or some other reacts to viral stuff or whatever. Most are shit.
But if you managed to find it there are some good ones where they add good content on top.
I personally am following a chef doing this reaction content. He adds a lot of advice and suggestions for the normal home cooks.
Since Google wants to take the TikTok crowd, they are boosting Shorts. So content creators are pushing Shorts.