Those that choose to deny themselves want you to choose to deny yourself, otherwise they would have to acknowledge that they had been wasting all their time being too ashamed of being themselves over nothing, just like we all do when we remember the truth that they deny. It’s a matter of sunken-cost fallacy and it spreads because it is easier than leaving this manufactured cycle.
The one true way humans were meant to live is free, it is the natural way for us to live when we’re not distracted by capitalism. Not just because we don’t see it, but because it actually no longer exists in the collective consciousness in any form it takes, at least not as a “reasonable alternative” to communism and more as something that must be prevented.