I think all we know so far is that desktop traffic dropped 3% in the month of June. So pretty much, we have barely any data at all. We need information on total traffic and mobile traffic, and from July 1 onwards.
I guess we can also say that Reddit got pretty horrible press, but we don’t know if that’s had a financial impact.
“desktop traffic” sounds like a carefully chosen statistic which would exclude all the users of 3rd party apps. Frankly they were presumably hoping this measure would go up?
What they’re really hoping is for more mobile users to be forced into the official app, not the desktop. Desktop people can choose Old.Reddit (for now) and block some or all ads. Mobile users on the app provide a ton of marketable data, including, if I’m not mistaken, location data at least while the app is open. They want the user data and to sell Reddit Premium or ads to users, because there’s otherwise no path to profitability. What they have now is a very slim chance of profit, but their analysts must be huffing that hopium, because they alienated a massive amount of their biggest users, which is who made the site what it is.
Do we have any data on how Reddit’s business was affected?
I think all we know so far is that desktop traffic dropped 3% in the month of June. So pretty much, we have barely any data at all. We need information on total traffic and mobile traffic, and from July 1 onwards.
I guess we can also say that Reddit got pretty horrible press, but we don’t know if that’s had a financial impact.
“desktop traffic” sounds like a carefully chosen statistic which would exclude all the users of 3rd party apps. Frankly they were presumably hoping this measure would go up?
What they’re really hoping is for more mobile users to be forced into the official app, not the desktop. Desktop people can choose Old.Reddit (for now) and block some or all ads. Mobile users on the app provide a ton of marketable data, including, if I’m not mistaken, location data at least while the app is open. They want the user data and to sell Reddit Premium or ads to users, because there’s otherwise no path to profitability. What they have now is a very slim chance of profit, but their analysts must be huffing that hopium, because they alienated a massive amount of their biggest users, which is who made the site what it is.