Is it interesting characters? Or believable motivations? Maybe writing style? Is the world building?
And how likely are you to enjoy a book that doesn’t fit your own criteria?
I think different readers enjoy different things in a book. Reasons for why a person may like a book may vary from individual to individual. For me, the most important reason for liking a book would depend on how real the characters feel to me and how much emotionally involved I feel with the characters. If a book fails to make me care for the characters, I lose interest. It’s even better if the book has philosophical undertones. Additionally, prose also matters. So, I can’t give an opinion on what makes a good book; I can only speak for what I like. And if I fail to get interested in a book beyond ~25-30% mark, I DNF because life is short and I would rather read for pleasure. For me world-building is not important, however someone who loves world-building over everything else might love a book which someone like me may not like at all. So books of different styles are great for different people who would enjoy them.
The three most important are carbon, hydrogen and oxygen. Without those elements, you can’t make paper to write your book on. 😌