• Hexboare [they/them]@hexbear.net
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    11 days ago

    The data cited is from here - https://www.keller-advisory.com/creators-uncovered-insights-from-a-nationally-representative-study-of-uscreators

    The report states that 3 percent (almost a million) of the 27 million content creators receive more than a million dollars a year. This would suggest more than half of Americans earning more than $1 million a year are content creators.

    It also says 3.3 million content creators have over 250,000 followers. This means that every single english speaker in the world follows approximately 600 large scale content creators. (Or half follow 1200 and so on - there’s no point it’s not absurd)

    Definitely valid results, 10/10 methodology

    • vovchik_ilich [he/him]@hexbear.net
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      11 days ago

      Thank you, it makes absolutely no sense, and the fact that a newspaper would take this at face value is… Not really surprising tbh, but sad

    • combat_brandonism [they/them]@hexbear.net
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      11 days ago

      This means that every single english speaker in the world follows approximately 600 large scale content creators.

      why tho? followers aren’t zero sum.

      it could just as easily mean that 250k people follow 3 million creators.

      • That’s what they said, you can divide the amount of creators followed per person by any number and multiply the people which are doing the following by that same number to get a valid option based on the data given. But at no point is that set of numbers not absurd.

        Now taking bots into account is an interesting one, but idk if there’s THAT many bots out there

          • Speaker [e/em/eir]@hexbear.net
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            11 days ago

            1.5 billion people speak English.

            3 million people, each with 250k followers, amounts to a total of 750 billion follows. If every individual English speaker on the planet is in the pool of possible subscribers, then on average each one follows 750 billion / 1.5 billion = 500 of these large influencers. If you limit to only the population of the US, you’re talking 750 billion follows distributed among 350 million people, which is about 2150 influencers followed per person.

            Unless there’s some Followers Georg out there juicing the numbers really hard, these numbers are nonsensical. In your question, these are the 250k individuals each following the same 3 million influencers.

            • Drewfro66@lemmygrad.ml
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              10 days ago

              500 “influencers” followed per person isn’t that extreme? Like, if you counted up your YouTube subscriptions, Twitch follows, TikTok follows, Facebook pages, Xitter follows, Instagram follows, Patreon follows, etc., I think plenty of people could beat 500. Hell, I barely use social media and I’m probs around there

              • Speaker [e/em/eir]@hexbear.net
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                10 days ago

                The absurd part isn’t the 500 at that extreme, it’s the 1.5 billion people required to make that number happen for 3 million people who claim to have over 250k followers. It’s not “follow any 500 people”, it’s “follow 500 of these specific people”.

          • commiewithoutorgans [he/him, comrade/them]@hexbear.net
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            11 days ago

            You have two maximums/minimums possible with the given data:

            250thousand followers are following 3.3 million content creators each

            Or

            (3.3million x 250thousand) followers each follow 1 content creator

            The last one is more than the total number of English speakers, by far, in the world.

            There is no inflection point on this linear regression. So, if neither extreme is sensible, it would be astonishing if some value between was.

            If you take the number of English speakers and divide it by 2 (so assuming half of all English speaking people are contributing to this phenomenon), then they are each, on average, following 1200 content creators.

            Following 1200 people is hard, even when they are people you know. This is nonsense

            I’m not gonna point at every point on the line, but you can just try any amount you think.

            There are also, of course, combinations of different amount of followers. Where 1 person makes up for 4 by following 4,600, but the number is so absurdly large that it can really only be accounted for by bots or lying, or a combo

    • 2Password2Remember [he/him]@hexbear.net
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      11 days ago

      It also says 3.3 million content creators have over 250,000 followers. This means that every single english speaker in the world follows approximately 600 large scale content creators.

      what the fuck are you talking about

      Death to America

      • Hexboare [they/them]@hexbear.net
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        11 days ago

        So what happened is they did an online survey, 20 percent of people said they were content creators, and then did a survey of those users asking how many followers they had and how much money they make.

        In turn you get silly results (like everyone being subscribed to 600 large scale content creators or 250,000 people being subscribed to 3.3 million each)

    • DamarcusArt@lemmygrad.ml
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      11 days ago

      This means that every single english speaker in the world follows approximately 600 large scale content creators. (Or half follow 1200 and so on - there’s no point it’s not absurd)

      I make sure to follow every single twitch account, just so they don’t feel left out. It’s nice knowing I’m not the only one.

  • PKMKII [none/use name]@hexbear.net
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    12 days ago

    Question is, how many of those are content creators getting sponsored by Raid: Shadow legends but otherwise independent, and how many are just direct employees of corporations doing content creation for their employer?

  • Stolen_Stolen_Valor [any]@hexbear.net
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    12 days ago

    Not sustainable for who? Cheap advertising is sustainable, preferable for companies even. The people getting paid poorly to hawk Hello Fresh might have some sustainability issues but they’re just the same old standard Capitalism issues.

    I don’t know, this person maybe saying “Capitalism isn’t sustainable” and that was the point they were making. But it reads like a normie shitting on people trying to get by.

    • plinky [he/him]@hexbear.net
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      12 days ago

      7 % of workforce is not cheap though, especially if dropshipping gets killed., or at least implies merica bros could work 10 % less time for same salaries

  • UlyssesT [he/him]@hexbear.net
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    12 days ago

    I do feel left out because I have no interest in watching continual streaming of someone’s soypoint-1 reaction face taking up at least a quarter of the video screaming, mumbling, sighing, and pitching whatever side hustles they’re up to, nor do I have any interest in streaming my own soypoint-1 reaction face taking up at least a quarter of the video while screaming, mumbling, sighing, and pitching whatever side hustles I’m up to.

  • RION [she/her]@hexbear.net
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    11 days ago

    27 million paid content creators with 44% of them having full time social media jobs ≠ 12 million full-time influencers

    What’s much more likely is that lots of people with a social media job have an influencing side gig.