The alternate YT frontends on my PC stopped working for a while and I couldn’t get my adblocker to work on YT so I just endured the ads for a while, and while really all the ads are profoundly annoying, this one annoyed me especially.

Transcript in Norwegian

Kvinne: Hanen eller egget? Nå kan vi faktisk velge.

Fortellerstemme: Hvert år har millioner av hanekyllinger blitt avlivet i Norge, fordi de ikke kan legge egg. Nå kan hanekyllingeggene plukkes ut lenge før de klekkes, med en ny teknologi som gjør det mulig å se kjønnet etter at egget er befruktet.

Kvinne: For det skal alltid være godt å velge [merke].

Liten tekst nederst på skjermen: Gjelder alle [merke]-egg fra 2025.

Own translation

Woman: The rooster or the egg? We can actually choose now.

Narrator: Every year, millions of cockerels have been euthanized in Norway because they cannot lay eggs. Now, cockerel eggs can be plucked out long before they hatch, using a new technology that makes it possible to see the sex after the egg is fertilized.

Woman: Because it should always be good to choose [brand].

Small text at the bottom of the screen: Applies to all [brand] eggs starting 2025.

The fucking audacity of making an ad where you just straight-up say your business savagely murders millions of baby animals a year and is still murdering baby animals at an industrial scale literally at the present moment, only to then act like this is the brand you should choose if you care about animal welfare — because “hey, at least they’re gonna stop savagely murdering millions of baby animals In A Few Months.”

Sexing unhatched eggs improves their profit margins. This brand was perfectly fine with mass murder for years, there’s absolutely nothing to indicate that anything has fundamentally changed about them. There is no good egg brand to choose if you care about animal welfare because the industry is fundamentally exploitative of animals. Why the fuck would an egg brand even attempt to pull an animal welfare angle in its advertising‽ Why the fuck would the actress and the narrator and the scriptwriter and the cinematographer and the sound designer and the 3D animator and the VFX guy and the director and whoever else, think that this ad would do anything other than make people question whether they should eat eggs at all‽

Holy Hell I need to become a vegan like yesterday, this shit is fuuuucked.