If you don’t retain some kind of actual ownership, they will not be allowed to use terms like “buy” or “purchase” on the store page button. I hope there aren’t huge holes in this that allow bad actors to get around it, but I certainly loathe the fact that there’s no real way to buy a movie or TV show digitally. Not really.
EDIT: On re-reading it, there may be huge holes in it. Like if they just “clearly tell you” how little you’re getting when you buy it, they can still say “buy” and “purchase”.
I suppose that’s the difference between laws in the US vs the EU. In the US the wording of the law is everything. If you find some absurd loophole due to weird grammar, good for you. In the EU, at least from an outsiders perspective, the law is enforced as it was intended to be, and if you try to fuck around with wording you get fined.
That’s the thing, though, it’s not a loophole. It’s intentional. It makes a good headline, but it doesn’t really do much.
That’s probably a better way of putting it. “Pretending to help”