• Ghostalmedia@lemmy.world
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    9 hours ago

    The concern isn’t that these companies have microtargeting data. The concern is about what these companies could use that data for.

    An off-brand t-shirt site would be a fairly ineffective vehicle for political propaganda. Tik Tok would be great at that.

    • UnderpantsWeevil@lemmy.world
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      7 hours ago

      Isn’t the primary critique of TikTok the number of American leftists and progressives posting on it?

      Seems like the propaganda is coming from inside the house.

      • Ghostalmedia@lemmy.world
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        7 hours ago

        That’s definitely the critique coming from America’s right.

        That said, both America’s left and right wing politicians seem to agree that it’s dangerous to have a mass media recommendation algorithm in the hands of a foreign adversary.

        If they want to promote content favorable a Chinese political objective, they can use micro targeting data do that with extreme precision - if they wanted to.

        It doesn’t matter who created the content or where it was created. What matters is the message of the content and who it’s being directed to.

        • UnderpantsWeevil@lemmy.world
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          6 hours ago

          That said, both America’s left and right wing politicians seem to agree that it’s dangerous to have a mass media recommendation algorithm in the hands of a foreign adversary.

          The presumption that social media is an international weapon of war does raise some disturbing questions about the right to free speech.

          It doesn’t matter who created the content or where it was created. What matters is the message of the content

          What specifically are we referring to on TikTok qualifies that can’t be found on a rival platform?

          • Ghostalmedia@lemmy.world
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            5 hours ago

            Propaganda is a very well known way to enact influence on a foreign nation. It’s so well known that the US has 90 year old laws that limit foreign ownership of US media. For example, in order for Rupert Murdock to own media in the US, he had to become a US citizen and renounce his Australian citizenship in the 80s.

            The people making the content have the right freedom of speech, but the people making the editorial decisions on what is / isn’t shown do not have that same right if they are not American citizens.

            If tomorrow morning, the CCP decided to start promoting pro-CCP videos made by Americans, they could. And they could use micro targeting to connect people with pro-CCP influencers that were relatable. For example, I like nerdy shit, so I might get propaganda from a content creator that liked a lot of the same nerdy shit I liked.

            The primary concern isn’t the content, it’s who controls the editor’s desk.

            • UnderpantsWeevil@lemmy.world
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              2 hours ago

              Propaganda is a very well known way to enact influence on a foreign nation.

              Historically, the most effective use of propaganda is by the domestic government on its own citizenry. Closing out foreign sources of media, shutting down opposition venues for news and discussion, and criminalizing private parties that attempt to distribute outside opinion tend to facilitate the imposition of a national propaganda campaign.

              The people making the content have the right freedom of speech, but the people making the editorial decisions on what is / isn’t shown do not have that same right if they are not American citizens.

              This isn’t simply closing off access to “free speech”, it is closing off access to reporting on world events and international opinion. American citizens do not have the right to free expression of they are blinded and deafened to any kind of outside perspective.

              How, exactly, do domestic residents gain information from the outside world if the state has the right to censor anyone outside of its borders from sending news into the country?

              The primary concern isn’t the content, it’s who controls the editor’s desk.

              If the US policy towards international media is “only American citizens have the right to sit at the editor’s desk” then we’re not talking about free speech, we’re talking about political control of the press. The “American citizens” canard is simply an excuse to deny Americans access to outside media.

              It is also highly disingenuous. Nobody is proposing the US block access to the BBC or CBC on these grounds.

              • Ghostalmedia@lemmy.world
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                50 minutes ago

                The US has different laws for media ownership depending upon what the type of media is owned. For example, networks like BBC America fell under less scrutiny because legacy regulations around paid cable broadcasters were less stringent than those given to free airwaves.

                That all being said, all of these regulations, old and new, are basically trying to do the same thing - limit propaganda opportunities for adversarial actors.

                IMHO, it doesn’t seem unreasonable to look at what’s going on in Taiwan and Hong Kong, and say “maybe the CCP shouldn’t have easy access to a major media algorithm where stars are literally praised for their ability to ‘influence.’”