• o_oli@lemmy.world
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    1 year ago

    Its Meta’s (Facebook) attempt at Twitter. Given how much Twitter is shitting the bed as well as Metas ability to push a new platform via their other channels, it has exploded overnight gaining millions of users almost instantly.

    • pinwurm@lemmy.world
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      1 year ago

      Well that makes sense. It’s easy to gain millions of followers when you own Facebook, Instagram and WhatsApp. You just advertise to those users. Same reason that Google+ got 200 million users at it’s height. The trick is keeping them engaged and being better than the alternatives.