Are you ready for it? What a Taylor Swift endorsement means for Kamala Harris
theconversation.com
Celebrity endorsements matter, and there are none bigger that one from Swift. It will help mobilise an underestimated political force: young women.
  • TropicalDingdong@lemmy.world
    211·
    2 months ago

    maybe 20-40k votes across GA, NC, FL?

    That’s with a gratuitous 10% conversion rate. Real rates are typically sub 1%. 3% would be phenomenal.

    10k however is plenty depending on where in a state like NC or GA

    • Huckledebuck@sh.itjust.works
      3·
      2 months ago

      I would imagine that they’re all over, right? Her demographic is more age based (my assumption) so they aren’t centralized anywhere.

    • scarabine@lemmynsfw.comEnglish
      3·
      2 months ago

      What are you thinking of when you say “conversion rate”? Like, is the top of your funnel people who saw the endorsement, I guess? If so, I agree, 1% of those converting into voters seems like a reasonable expectation.

      • TropicalDingdong@lemmy.world
        1·
        2 months ago

        That’s exactly right. Top of funnel to bottom of funnel conversion.

        I’m basing my metrics on what I’ve personally seen trying to get people to convert in fundraising for leftist political causes. Depending on the mission, messaging, we had some hits. But generally, less that one percent. Getting some one to give you their money isn’t that different than asking them to sign up to vote. It’s pretty onerous of they haven’t done it before. You also have to hit them multiple times with the same message, from different sides, to get them to do something like show up in person.

        I’m not able to say where I came up with the gratuitous 10%, but I’d like to pretend Taylor has ⭐ ✨ power over the Swifties. However, reality is you gotta stay on people with involvement and repeated messaging, reminders, deep engagement to keep them “activated”. I’m not sure a one and done from Taylor does that. But I’d rather enjoy a nice fantasy that she’s able to grow the electorate a smidge in a few key states. that’s far more fun.

  • whotookkarl@lemmy.world
    41·
    2 months ago

    Some people forgot that political elections are a popularity contest when most of the constituents stop paying attention to policy and voting history, and politicians are usually pretty low on the popularity scale compared to musicians, actors, sports athletes, etc.