There is a Mastercard ad running during Apple TV+'s MLB Friday’s that really goads me.
It’s an ad about how “we are powerful indivudually” but can accomplish “anything together”. This includes using your Mastercard where they’ll donate a SINGLE CENT per purchase (up to $5m, gotta cap it!) to “fight” cancer. And this commercial… yeah, it stuck with me thus did it’s job, but as the ad wraps up, with music swelling, all of these people come from nowhere to surround/hug an apparent cancer survivor (wearing the appropriate cancer survivor sweatshirt).
Gross. Just gross. Clearly it’s for some tax write off, and technically there’s nothing for you to do or spend, other than what you were already going to purchase.
But still, Mastercard could have just donated $5m outright. Or donated the amount of money they spent on that damned commercial, which was probably in excess of $5m given it’s high quality production values!
There is a Mastercard ad running during Apple TV+'s MLB Friday’s that really goads me.
It’s an ad about how “we are powerful indivudually” but can accomplish “anything together”. This includes using your Mastercard where they’ll donate a SINGLE CENT per purchase (up to $5m, gotta cap it!) to “fight” cancer. And this commercial… yeah, it stuck with me thus did it’s job, but as the ad wraps up, with music swelling, all of these people come from nowhere to surround/hug an apparent cancer survivor (wearing the appropriate cancer survivor sweatshirt).
Gross. Just gross. Clearly it’s for some tax write off, and technically there’s nothing for you to do or spend, other than what you were already going to purchase.
But still, Mastercard could have just donated $5m outright. Or donated the amount of money they spent on that damned commercial, which was probably in excess of $5m given it’s high quality production values!
And probably charge the merchant an extra 2c or 3c per transaction.