You can sell more to people out of fear than people just going about their day/night. The Right is all about selling fear (immigrants/liberals/pedophiles/space lasers/etc.) and then ask for “donations” to help the same folks making this shit up to help line their pockets and looked down on these people as less than. Trump is currently the Rights king, and there isn’t a group he has more distain and disgust for than his own base.