👉wiki
Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.
Well and the fact that smokers will rely more heavily on the free health system - it’s in the government’s interest to prevent people smoking to save money.
That argument floats around a lot.
At least in my country, cigarettes contribute in taxes 4 times the amount that smokers take out of free healthcare system. Note that we don’t have any “smoking-related stats”, so everything’s included - if you break a leg and you’re a smoker, it’s included in the figure.
Also note that the numbers are few years old but I don’t think the ratio might have changed that much towards smokers contributing less, especially with the constant price increase for cigarettes.