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Nothing, good for him. Nobody can own the fediverse so he can’t do damage.
Big tech will launch platforms trying to do exactly that if it becomes popular enough.
They won’t own it but it will be like Google search, pretty much a default for the majority of zombies who don’t care that it’s big tech behind it.
Put a Instagram login on it and one click invite to all Instagram and WhatsApp users and you suddenly have millions of active users.
Then you continue to monitor what’s being discussed, train some AI on the data that people are providing for you free of charge, and then sell the AI service back to people for a fixed price per month.