For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I’ve seen some people online say that the movie/theater industry is losing people in general but I don’t think that’s the case.
Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?
Sometimes, I think I understand their place too. We’re talking about really big budgets here, and while I agree that it’s better to take risks so we can get amazing movies, I must imagine the dread the exec that greenlighted taika waititi thor love and thunder to do w/e he wanted.
In the end they let the director loose and still got a mediocre movie. (Maybe it was $$ successful? Somebody know?)