The Google ads team is functionally all of the company’s revenue.

Google search still remains their most used product offering with most of their ad revenue (58.1% in 2022).

Google leadership is terrified that anyone could eat their lunch, because they know the search offering is getting worse and worse.

The origin of Google was taking out complacent search companies that had gotten comfy.

I’m pretty sure when I was laid off (1 year ago yesterday ❤️❤️ thanks Google) it was because they saw LLMs as a threat they hadn’t taken seriously enough… Combined with that asshole billionaire being pissy that Google was only making 1.2 million per employee instead of 1.3 million.