I believe generally not. They sell the results of processed data, but the data is their golden goose. Why sell it wholesale, when you can charge for every use of it?
I think they profile individuals and sell those profiles to ad companies, or in the case of google (ad company AND source of data) they pair ads to devices that fit a profile for the ad, like “rides a bike”, “risk averse”, “owns several cats” would be a profile for an ad selling cat bike seats that can hold 4 cats. That’s one way of using the data but there are many more, each more nefarious than the previous one, I guess culminating with Cambridge Analytica, especially their African endeavours.
Btw is your username in reference to the band can?
I believe generally not. They sell the results of processed data, but the data is their golden goose. Why sell it wholesale, when you can charge for every use of it?
That’s what I thought. So they do in a sense sell our data but not directly.
I think they profile individuals and sell those profiles to ad companies, or in the case of google (ad company AND source of data) they pair ads to devices that fit a profile for the ad, like “rides a bike”, “risk averse”, “owns several cats” would be a profile for an ad selling cat bike seats that can hold 4 cats. That’s one way of using the data but there are many more, each more nefarious than the previous one, I guess culminating with Cambridge Analytica, especially their African endeavours.
Btw is your username in reference to the band can?
Yes it is! You’re only the second person to catch that in my 6 months here.
Google is the ad company. They don’t sell their primary business advantage to competitors.
CA bought data from Facebook, not Google.