Other relevant quote from the article:
The scented water is part of the new Baby Dior skincare collection, which also includes a $115 moisturizer for babies and a $95 cleansing foam.
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The exorbitant price is the whole point of luxury stores like Dior. People who shop there would stop if everything became reasonably priced. Do you really expect people of their status to live like the rest of us?!
The surprising part is the price. Baby colognes have been in a thing in other countries (the ones I’ve seen have a lemony scent). Example: