I had turned targeted ads off, on Facebook and Instagram. I still got ads but they were not targeted based on my data. I could live with that
Today I got a popup requiring me to pick an option of either accepting targeted ads or pay the equivalent of €13/$14 for an addfree experience across all meta platforms.
Yeap, this is not legal and just round two in the fight META vs EU. The pop-up banner forcing you to opt-in or pay is Zucks way of giving europeans the middle finger. This will likely have to be reversed, but Meta speculates on users giving them the permission to continue collecting data before it happens. It will hurt meta more than europeans. Just do nothing for a while and try not using the apps until they remove the banner. They can’t risk losing engagement for too long because of advertisers.