Apple is creating its own AI-powered chatbot that some engineers are calling “Apple GPT,” according to a report from Bloomberg. The company reportedly doesn’t have any solid plans to release the technology to the public yet.
As noted by Bloomberg, the chatbot uses its own large language model (LLM) framework called “Ajax,” running on Google Cloud and built with Google JAX, a framework created to accelerate machine learning research. Sources close to the situation tell the outlet that Apple has multiple teams working on the project, which includes addressing potential privacy implications.
I strongly believe that GPT is a (really impressive) gimmick. I’m not conviced that it has the potential for growth every outlet is pushing. No matter the brand or model (Bard, Bing, OpenAI, Apple if it happens), I don’t think this will exponentially improve over time like other tech has. It relies on growth in computational power, bandwidth/cloud connectivity and access to quality content for learning. The first two are already mature technologies that will improve marginally over time and access to new content will be increasingly difficult, specially if the web gets flooded with texts written by GPT.
So yeah, it’s cool they create their own model and add it to their services, but it’s not a big deal.