Summary of video:
- Put a pro-Palestine sticker on a business window
- Take a picture of this
- Post or have friends post on social media congratulating X company for supporting Palestine
- Let company PR sweat and struggle as theyre forced to either affirm or disavow this.
Thoughts?
It has come to our attention one of our stores has been targeted with political messages and resulting images spread online.
We want to assure you our focus is providing you with the best service. Our company values diversity and wants everybody to feel welcome in our establishments. The sticker in question has since been removed and we’re launching an internal investigation to make sure vandalism can be prevented and offenders persecuted more effectively.
At least that’s how I expect a generic PR response would look like. I doubt it goes any further than that.
How this statement was actually drafted:
Their boss did the work of making this bland email and ChatGPT summarized it:
Email
Subject: Incident Investigation and Commitment to Diversity
Dear [Recipient’s Name],
I hope this email finds you well. I wanted to bring to your attention an incident that recently occurred at one of our stores. It has come to our attention that the store was targeted with political messages and resulting images, which were subsequently spread online.
I want to assure you that our utmost focus is always on providing you with the best possible service. As a company, we value diversity and strive to create an environment where everyone feels welcome and respected within our establishments.
Upon discovering the incident, immediate action was taken. The offensive sticker has been promptly removed, and an internal investigation has been launched to ensure that adequate measures are in place to prevent similar incidents in the future. We are committed to identifying and prosecuting offenders more effectively to deter such acts of vandalism.
We sincerely apologize for any discomfort this incident may have caused. Our goal is to maintain a safe and inclusive environment for both our employees and valued customers, and we are actively taking steps to ensure this.
Thank you for your understanding and ongoing support. If you have any further questions or concerns, please do not hesitate to contact me directly.
Best regards,
[Mr. Boss Man]