In a capitalist society we are constantly judging and being judged as having moral character based on our consumption. Pierre Bourdieu called this “distinction” and argued that the objects we buy and surround ourselves with represent “taste” that demonstrates and furthers class positioning in a capitalist society. Under capitalism, these objects carry great meaning and a person can communicate complex ideas and social information simply by how they hold a specific consumer good in their hand. Bourdieu argued that class struggle is also a “classification struggle”.