This type of advertising isn’t new. There is that famous (although the claims from the father have been questioned) New York Times article written by Charles Duhigg in 2012. A father of a teenage girl in Minnesota got upset for receiving coupons from Target for infant care related products. As the story goes, he later learned his daughter was in fact pregnant. It turns out Target was using some predictive algorithm to identify would-be mothers and straight up sending them coupons for infant care products. It seems ever since this article was published that they stopped doing this in such a direct manner. Again, there have people who questioned the validity of the claims for this specific story, but Target did confirm they were doing this.
My doctor’s office (allegedly) handed my info to a plastic surgery clinic so they could send me a “happy 40th birthday, now fix your sagging bullshit!”-email the literal day I turned 40.
Needless to say that put a damper on things.
People have been doing evil shit for money since the invention of money. These days it’s just automated.
I’d call my former Dr’s office and flip my shit. Them giving out your info may have been a HIPAA violation. You should really follow up and harass the fuck out of them.
I think I read somewhere that that was apocryphal, but it strikes me as 100% plausible. It doesn’t even have to be a matter of “write a system that detects pregnant women via their purchase history and send them coupons for maternity stuff” I think Amazon’s Frequently Bought Together feature could get it done. The same algorithm that suggests a tacklebox and some lures when you have a fishing pole in your shopping cart might recommend diapers and formula to those who buy maternity pants.
This type of advertising isn’t new. There is that famous (although the claims from the father have been questioned) New York Times article written by Charles Duhigg in 2012. A father of a teenage girl in Minnesota got upset for receiving coupons from Target for infant care related products. As the story goes, he later learned his daughter was in fact pregnant. It turns out Target was using some predictive algorithm to identify would-be mothers and straight up sending them coupons for infant care products. It seems ever since this article was published that they stopped doing this in such a direct manner. Again, there have people who questioned the validity of the claims for this specific story, but Target did confirm they were doing this.
My doctor’s office (allegedly) handed my info to a plastic surgery clinic so they could send me a “happy 40th birthday, now fix your sagging bullshit!”-email the literal day I turned 40.
Needless to say that put a damper on things.
People have been doing evil shit for money since the invention of money. These days it’s just automated.
Uh that’s new doctor time
I’d call my former Dr’s office and flip my shit. Them giving out your info may have been a HIPAA violation. You should really follow up and harass the fuck out of them.
Don’t normalize this
I think I read somewhere that that was apocryphal, but it strikes me as 100% plausible. It doesn’t even have to be a matter of “write a system that detects pregnant women via their purchase history and send them coupons for maternity stuff” I think Amazon’s Frequently Bought Together feature could get it done. The same algorithm that suggests a tacklebox and some lures when you have a fishing pole in your shopping cart might recommend diapers and formula to those who buy maternity pants.