• ClimateChangeAnxiety@hexbear.net
    link
    fedilink
    English
    arrow-up
    7
    ·
    10 days ago

    Here is why: advertising actually works. Companies gain at least as much from it as they spend on it, or they wouldn’t do it

    I mean, yes and no. This is why ad rates for online ads have cratered in the last few years is because everyone realized they don’t work.

    • woodenghost [comrade/them]@hexbear.net
      link
      fedilink
      English
      arrow-up
      3
      ·
      10 days ago

      Yes, that illustrates my point: what doesn’t work gets funding cut until expenses match gains. It works on average. They collect our data to see what works.