Because y’all shouldn’t fall for this moralistic and anachronistic nonsense. The rentier bourgeoisie controls the servers and data centres (vulgarly called “cloud”) like they did before with the railways, the shipping infrastructure, the airlines, energy, the production and redistribution of oil and gasoline, and even other forms of communications infrastructure.
Reframing the rentier bourgeoisie as some new unique stage of development beyond capitalism (and smuggling in liberal moralisms about “fiefdoms” and “feudal lords”) is just yet another European attempt at reframing the current regressive nature of capitalism as not-capitalism in order to defend the status quo as a “democracy” at risk.
And this author doesn’t even get into Imperialism in his critique.
Thank you for correction about transportation! By marketing I really meant ads, I had no idea marketing departments also design aesthetics of commodities.
“Unproductive” is not a judgement, it doesn’t mean a worker is less revolutionary or lives under better conditions. It’s only needed to understand where the value is created and where it is consumed. It’s important to understand global value chains, value transfer from the Global South to the Global North.