Because y’all shouldn’t fall for this moralistic and anachronistic nonsense. The rentier bourgeoisie controls the servers and data centres (vulgarly called “cloud”) like they did before with the railways, the shipping infrastructure, the airlines, energy, the production and redistribution of oil and gasoline, and even other forms of communications infrastructure.
Reframing the rentier bourgeoisie as some new unique stage of development beyond capitalism (and smuggling in liberal moralisms about “fiefdoms” and “feudal lords”) is just yet another European attempt at reframing the current regressive nature of capitalism as not-capitalism in order to defend the status quo as a “democracy” at risk.
And this author doesn’t even get into Imperialism in his critique.
Respectfully, I think you’re missing a great deal of labor value in the cloud.
One branch is the developers who are creating the cloud infrastructure and the algorithms that keep us hooked, the other branch is us as users (or serfs more accurately) who are training these algorithms endlessly via social media consumption
I don’t know if you’re in the tech industry or have exposure to the level of engineering as well as the value of processed data harvested from users, but the massive valuation of tech companies in Western stock markets vs the rest of the society should be a reasonable indicator
Both of these forms of labor power create the underlying value of cloud capital (as well as the all of the upstream workers, but they are not novel forms of value to your point)
Secondly, there seems to be a meaningful incongruence regarding influencers. I think we agree that their form of labor pales in comparison to the other labor inputs noted above.
Technofeudalism isn’t concerned with influencers at all, and it’s a red herring to suggest so imho
But to your closing point, while I agree this comes from a global north perspective, its consequences are universal in that serfs from the global South are tilling the land of cloud capitalism for free just as much as folks from the global north
The value of producing algorythms vs producing servers themselves is hugely overblown, there’s value transfer from one part of the global population to another.
We don’t create value by shopping online, algorythms training by observing our behaviour does not change that.
It’s not, that’s the whole point. The money flows don’t reflect actual value flows, thanks to super exploitation.