So far there’s subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.
This shit should be illegal. When you buy a device, you own all the hardware and have every right to use it to the full extent of its physical capabilities. Audi has no right to hold your property hostage!
How else am I, a humble car artisan (cartisan, if you’re feeling naughty), supposed to continue to generate obscene levels of wealth for my shareholders if I can’t continue to milk customers?
That’s the neat part: you’re not!
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Things that legitimately rely on an outside service are different. You understand how those are different, right?
Cruise control doesn’t require Audi to maintain a fucking server for you.
I have a different look on this, but it’s just the way i see it: if a manufacturer puts a function in your car that requires them to run a server then that server is on them, they put the function in there not me.
I buy the car, it’s mine in all it’s functionality. If they don’t want that, then don’t put it in.
I am ok with a charge for things that require the manufacturer to run a server. But only if that charge is related to the actual cost , and that cost is unavoidable. Regarding that last point: my Garmin satnav lets me use my own mobile data to get live traffic information. Car makers don’t give you that option.
Car makers don’t give you that option.
Except they do if you have Android Auto. Literally none of that has any bearing whatsoever on subscriptions for cruise control though.
According to the article, apple car play and android auto also require a subscription. So no, they don’t give you the choice.
Subscription to a cell carrier maybe? I’ve used Android Auto in particular a bunch. It connects to my phone and uses Google maps, which is non subscription. Admittedly it’s been a bit, I suppose Google could have crippled it since I last used it, but I have my doubts. My mother uses it regularly and I guarantee she’d be throwing a fit if she needed to pay to do so.
Nope. Read the first line of the article. Apple CarPlay won’t work unless you pay Audi a subscription fee. I’m not surprised, I had an A3 a few years ago and that already had subscriptions built in. But they came with a 3 year license and Audi UK would extend that for a year at a time, free of charge as they had not worked out how to charge for it. They have worked it out now.
My car has a 4g cell connection that allow me to find its position, check the battery level, lock it, unlock it, call for emergency, play online music, check for update, set up the interior temperature or seat heating and use it as a WiFi hotpsot in the car.
I’m would have prefered no connection but I’m not paying a dime for it.
Nope.
If you are leasing subscriptions it makes sense. Or for certain features.
I couldn’t care less as long as the option to buy remains. I’d almost certainly end up subbing though on my next lease.
Why do you hate property rights?
Mans dad is the regional manager at Audi of Greater Akron
Assistant to the regional manager.
Yeah, that’s what he said. Assistant regional manager.
Absolutely insane to me that you’d pay $35k for a car, and then pay a subscription for basics like cruise control and phone connectivity. The free market free marketing again. Legislate against this now.
Why? Who is going to buy it?
You when the only other option is to use public transport in a country with the worst public transportation of any western nation because instead of calling on the government to do something you said “it doesn’t effect me so why should I care?”
But that’s not the only other option. So why would anyone buy it? No reason to create laws for a non-issue.
Bold to assume anyone has the money for an audi
If it’s profitable and they get away with it you know every other car company will do the same.
I come back to my question. Who is going to buy it?
I wish they had a remind me bot here because I think that this comment will age like milk over the next 5 years.
The answer is: enough people to make it profitable.
Lol. Bold prediction.
I predict you won’t come back to admit you were wrong.
A fifth of users in the US rent the car itself via lease mechanisms. You aren’t the target.
Assuming there are discounts the folks leasing will use these options.
Why are you all over this thread shilling for a predatory subscription model by a multibillion dollar corporation? Very strange behavior.
Because this thread is an echo chamber. I know pointing out the target use case is very problematic and odd. I’ll be quite and you all can continue to ignore that a fifth of buyers rent the entire vehicle for 3 years and haven’t been doing it for 50.
I’m not even saying you’re wrong necessarily, but it’s just very weird behavior to take this aggressive of a pro-corporate stance on something I think everyone should agree is a shitty, unnecessary practice. Regardless of the use case, locking features behind a paywall is always a shitty thing for a multibillion dollar company to do.
People like the option. It’s not weird at all to believe that having different options for owning, leading, and renting allows more access to the vehicle and products. The original comment is about limiting how I pay for a car. Leasing+ subscription works for many customers.
People like the option to have already installed equipment just not work if they don’t pay the subscription? Like the car already has the features and the company is saying “we included this equipment in the price of your lease/purchase already but if you’d like to use it you have to keep paying more.”
Even in the case of a lease, this is just anti-consumer bullshit
With BMW and Toyota it was cheaper to sub for 3 years than purchase outright. Yes, that’s an attractive option.
A leased car with those options 5 years ago didn’t cost you a subscription, and now they will. You want the option to what? Pay more for something that you didn’t have to before?
Again, on both the Toyota and BMW, it was less expensive than purchasing the options. You did pay for them before. They were never free.
You’re worth blocking
I’m so fucking sorry I pointed out the reality of people purchasing these cars. I’ll promise to never point out any data to you again if you just don’t block me!
You haven’t provided any data, just you talking.
Oh here, let me go find that very available data with a 2.5 second Google search since you don’t understand the car market, have probably never in your life purchased a new vehicle, and just want to argue.
https://www.statista.com/statistics/453122/share-of-new-vehicles-on-lease-usa/
This is trash I have to register and by the looks of it pay just to view the “statistics”.
You think they are lying? Jesus dude look on any dealership website and count the number of 3 year old cpo’s. This isn’t some exotic loan. It’s extremely common and you can find lease offers at literally every brand and dealership.
Edit : you might be viewing it via your lemmy client and so it’s triggering a login. I had no issues getting to it but I see what you mean.
No why would I need to buy a new car when my current one is fine
Then as stated, you are not the fucking customer here. Not sure why that’s so hard to accept.
A fifth
Surely their target would be the four fifths, then?
Have they excluded that audience? As far as I know you can still purchase the vehicle or feature instead of lease.
Only by upgrading to the MMI navigation system do you get access to the app store. From there, Audi forces you into add-ons like adaptive cruise control or Apple CarPlay and Android Auto for a one-month, six-month, one-year, or three-year subscription. Or you can just purchase any of those features permanently—although Audi doesn’t say for how much.
Sounds like you’re right, but people are still right to be wary of this scheme, as the additional market segmentation will likely push up the cost of buying the feature outright. Audi is incentivized to push as many people toward the subscription model as possible to decrease the value of used vehicles.
I will worry when it happens. The car market is very competitive and vehicle reliability, safety, and feature set has improved significantly in the last 15 years.
dumbest fucking timeline. A subscription for a feature that requires no infrastructure and is part of the physical thing you just paid $40k for.
If they keep doing it is because it keeps working
Or they just all decide to do it, and you have no choice.
See also: “smart” tvs
Because gullible consumers keep paying
If only we had people shouting from the rooftops for decades (100+ years?) to warn us about where capitalism inevitably leads… How could anyone have seen something like this coming??
There is infrastructure involved with monitoring subscription status to make sure you’re not pirating heated seats. Also for taking payments to unlock your adjustable lumbar supports. They gotta pay for it somehow!
There is actually infrastructure involved… payment infrastructure, servers, modems and cell connectivity. Sure none of those things would be needed if there weren’t subscriptions, but there certainly is infrastructure used to verify your subscription and cut you off when you miss a payment.
For real dude.WTF.
The logic behind the concept originally made sense, they manufacture just one car with all the features as that reduces manufacturing overhead by a ton, much more than what they would save by having one with heated seats and one without (especially when multiplied by all the possible configurations), but instead of only providing the model at the price point with all of them enabled, they disable some for the cheaper models - this is possible because car prices aren’t really based on how much they actually cost to manufacture.
This then lead into allowing people to pay to enable the features later if they wanted to, because why not, they are already there. Iirc Tesla was one of the first to do this with unlocking range, performance and “self-driving” stuff.
And finally it morphed into a subscription option because hey, if you only need heated seats a few months a year, why pay for the others? Only $10/month! And $15 for that, and $5 for that, and…
Same goes for this Audi, the subscription is an option if you buy the lower spec model and then later don’t want to pay the full price to enable the features permanently.
The logic behind the concept originally made sense, they manufacture just one car with all the features as that reduces manufacturing overhead by a ton
Yeah, at the ‘minor’ cost of the fact that the method of enforcing that market segmentation relies on using DRM to infringe upon everybody’s property rights.
Sure, that “make sense” – if you’re a capitalist sociopath trying to turn consumers into serfs. But we sure as Hell shouldn’t let them get away with it!
Can’t wait to start pirating cars.
Those ads in the early 2000s were prophetic. The answer is yes, by the way. Yes I would.
indeed, yes you should. civil disobedience is the best term for fighting uncivilized barbarian bullshit like this in the first place.
I WILL pirate car. My property, my rules, so fuck you.
YOU WOULDN’T DOWNLOAD A CAR
Don’t copy that jalopy.
Goodbye warranty then. Many manufacturers have already been doing that with chip tuning, which is also just a software modification. When you take your car in for service they read out the ECU to detect chip tuning, and your VIN gets flagged in their system if it has been modified. So if at some point in the future you make a warranty claim, you are SOL.
Then there’s also the technical barriers they’re putting up, locking them down so unauthorized software can’t be flashed to them (much like Apple’s iphone and ipad crap).
This title is Amess
Amess is actually a word.
It means, to ruin (something) or to make many mistakes in doing (something).
I made sure I got it from an American English dictionary, Merriam Webster, anticipation of those who say that it doesn’t belong to American English. 🤷♂️
Welcome to Lemmy.
Living in an Amess Paradise
Reposted once or twice
I don’t find that Lemmy has particularly poor titles, on average.
retards buying subscription based cars need to grow the fuck up and recognize a principle for once
and so the enshittification continues…
That’s not what that word…you know what, fuck it. I give up. Enshittification now just means “becoming worse” and I won’t be able to stop that.
i guess the enshittification of enshittification is part of the enshittification then?!
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Can the EU please do something here? This is BS.
Not if German/French/Italian car manufacturers can make a profit on it
Why would anyone sign up for that? Now you have your car payment AND the fucking subscription? Makes no damn sense. What happens when they inevitably shut down their cloud servers that keep your access to the features in the car turned on? You never own the thing.
Ah yes, the moment you to have to break the law to own the stuff you bought. Audi A3 jailbreak
What law do you break? I know it won’t be plausible for the general public because of warranties and all that.
And some copyright things or something else will prevent repair shops from jailbreaking it for you.
But what would prevent you legally from jailbreaking your own car?
Nothing. And if they tried, you could sue.
>But what would prevent you legally from jailbreaking your own car?
the digital millenium copyright act of 1999
That doesn’t protect corps from you doing it privately.
it makes bypassing drm a felony
If that was true, in the courts, then every jail broken iPhone user is a felon. Maybe that’s true, maybe not, it doesn’t matter because it’s unenforceable and the govt doesn’t give a fuck.
No one would sign up for that, but I bet that car maufacturers will make it the only model available. As for the shutting down of servers: something something small print
Headline is enough for me to never consider purchasing an Audi.
Toyota is out. Mercedes is out. Audi is out. Who else?
I use Linux and Lemmy, if they think they are going to get me to buy a subscription for cruise control they are out of their mind.
BMW was the first I think to announce subscriptions but they backtracked after negative feedback. Hopefully they stay that way, as I do love my bimmers. All it takes is one holdout.
I’d rather drive around an open source rustbox than buy a sub.
I’ve kinda been looking at the price of used cars and have started thinking – I’m an engineer, I can probably learn how to replace my Subaru’s engine myself. I’ll just ride it til the wheels fall off.
As an engineer with a Subaru that needs a new engine (among other cars in various states of disrepair) I can tell you that, at least for me, the problem isn’t necessarily knowing what to do on a conceptual level. The problem is the physical difficulty of removing and installing parts (contorting yourself to reach a thing deep in the engine bay and then having the strength to break free rusted bolts, etc.). If you go for it, I highly recommend having an actual garage with a roof and a door you can close instead of trying to do it in your driveway, so that you can walk away from it and come back later without having to worry that your tools will get stolen or rained on.
Hey that sounds like building a PC only with rust as a bonus challenge!
Yeah for sure. I get frustrated and walk away a lot. But then I get frustrated with giving up and go back. Actual garage is a must lol. I’d probably get a car friend to come help where Im struggling.
You will never get sprayed in the face with hot poison fixing your PC. You will never have to apply a torch to your siezed up cpu. Your PC falling on you won’t kill you. You will never have to replace your PC component in -15° weather.
Hey that sounds like building a PC only with rust as a bonus challenge!
Rust, grime, heavy shit, bending over/crawling under, and weather, yeah. It’s much more physically challenging than building a PC (and a little more technically complicated too, since you have to worry about torque specs and such).
I’m not trying to discourage anybody from doing it, just saying not to underestimate it.
As someone who is seemingly constantly working on computers and has done a ton of engine building and other deep car stuff, in addition to the garage mentioned previously, I’d recommend buying a buildable engine core for your subaru, getting that built (either do it yourself - recommended, or by a machine shop - will probably work well, but will cost a lot of $$) and having it ready to install rather than trying to pull the existing engine out and rebuilding it - especially if the current engine still runs.
Unless your plan is to make a hobby of having exploded cars in the yard, this’ll go a long way towards putting an end in sight for an engine rebuilding venture.
Also fuck all car subscriptions - that’s some gross profiteering right there…
I’d recommend buying a buildable engine core for your subaru, getting that built (either do it yourself - recommended, or by a machine shop - will probably work well, but will cost a lot of $$) and having it ready to install rather than trying to pull the existing engine out and rebuilding it - especially if the current engine still runs.
How do you feel about those 60k miles used engines from Japan?
(My engine appears to have that “spun bearing caused by cornering-induced oil starvation” problem that’s apparently common to EJ205s.)
It’s like 2k for an engine swap in an easy vehicle.
By the time you purchase tools, a half ton lift, etc you’ll be halfway there.
Unless you hate life I’d save up for the professional swap. You’re already find to attend 3-4 on a used engine.
Building a PC is something like .1% the effort IMO.
Edit: in fact, what about it do you find pretty hard? I can’t think of anything I’ve ever done that made me frustrated enough that I felt like I needed to walk away. Or even took particularly long. Maybe I’m just building crappy machines or something.
Bicycles and feet, if you can.
Mazda is still good I think.
But they’re kinda expensive and they gatekeep features to their higher tiers, that other manufacturers keep to their lower ones.
Hyundai perhaps, but they’ve also had other issues.
Mazda no, they are harassing the app developers who use their API https://www.home-assistant.io/blog/2023/10/13/removal-of-mazda-connected-services-integration/
Yeah but the only thing Mazda charges a subscription for is the extra unnecessary bullshit that is coordinated through their servers. Thats a fair value proposition, even though I’d never pay for it. Heated seats, radar cruise control, shit like that still just comes with the car.
Hyundai perhaps, but they’ve also had other issues.
I can’t find an article about it right now, but I could’ve sworn they tried to pull some subscription bullshit (other than “Bluelink” or “Evolve+,” which are relatively legit) a while back, too.
At the very least I believe the only thing they’re currently doing is Bluelink (remote find your car, start car over the Internet, etc). But maybe there’s something they started in the last 6 months I haven’t heard about.
Toyota is doing the subscription thing too? I didn’t hear about that one. I only heard about BMW, Mercedes, and now Audi.
If Toyota/Lexus is out, then I guess my plans of buying an AWD coupe as my next car are truly dead.
Toyota was gonna do it for remote starters, I believe.
Subaru is an AWD option.
Remote start through an app I guess? At least that conceivably requires an ongoing cost on their side to justify it (although I’d be willing to bet there’s a 10,000% markup on it). Will be annoying if they are using a 3G chip for the data connection and 3G gets shut down like 2G did.
As for the AWD thing, it’s the coupe part that’s hard. The Germans all make a coupe with AWD available, Lexus has the RC, and that’s about it (since the challenger is end of production), other than supercars that are out of my price range.
I get a subscription for remote starts that use cell. I don’t want that, why would I want that, when conventional remote start works great.
Best part, remote start for Toyota is about a $100 third party add-on that takes 10 minutes to install. Put one im a friend’s Taco last year.
Looks like all they do is: Music streaming directly from your infotainment ($15), live navigation + new voice commands + 24/7 agent in case you need support ($15), both above ($25, wow, such sale), and some AT&T specific bullshit where you can apparently make your car a hotspot ($25).
https://www.toyota.com/connected-services/
All in all, all of them useless, and absolutely not required. All of them are covered by having a phone with Android Auto or Apple CarPlay.
None of that is at all required, they include all the usual Apple/Google phone link systems so all of that is very easily ignored. The only real problem with Toyota is the DCM sim modem, which you can get removed, and their data collection which you can opt out of.
iirc BMW pulled back on it and only does a subscription for stuff that legit requires an internet connection
IIRC, Hyundai is out.
Are they?
They charge for the stuff that actually requires server infrastructure after 3 years, I believe. Which is the one case that seems reasonable to me as long as it’s not gouging. But I hadn’t heard about anything else.
Man… What’s Toyota doing?
If you read more than the headline, you’d know that you can simply purchase those options instead of subscribing, if you want.
Which makes the entire article pointless. But you’d need to read more than the headline to see that, which is too much to ask.Tesla, certainly. BMW also.
Subaru still seems to be okay.
Tesla was one of the original pioneers with FSD subscriptions. BMW had heated seat subscriptions but walked it back. They do have a subscription for the “drive recorder” camera but you can pay a one time fee to permanently unlock it so that’s at least acceptable.
Edit: incidentally the permanent price is the same as if you bought it on your car new.
They do have a subscription for the “drive recorder” camera but you can pay a one time fee to permanently unlock it so that’s at least acceptable.
Edit: incidentally the permanent price is the same as if you bought it on your car new.
I disagree: if the physical hardware came on the car, the owner is entitled to use it (that’s how property rights work). Therefore, BMW should be forced to either charge everybody for it as a standard feature or physically not include the hardware for the people who aren’t getting it.
Hardware that’s artificially locked behind DRM – which is what being “activatable” by even a one-time fee after the fact really is – is a direct attack on property rights and therefore entirely unacceptable!
I have a 2022. It’s not terrible, but there’s definitely a subscription for remote start and a few other connected type features. Nothing related to actual driving once you’re in the car though.
Depends on how easy it is to jailbreak.
Sweats in Apples “Courage” to remove the headphone jack
Anyone…? Hello?
I have an Audi, it is a great car. I dont lioe subscriptions so I wouldnt get into that type of deal but there are workarounds also.
“Or you can just purchase any of those features permanently”
This fact, hidden somewhere in the middle, makes the entire article pointless.
It still sucks that features are physically present in the car, but you have to pay to unlock them.
Just like a movie is already available for download on the Internet but you must still pay to download it. Unless yarrr not a fan of artificial scarcity.
Sorry what? Did I buy the internet? Is the internet in my garage?
But the movie is not on the computer in your house.
This would be closer to buying a house, and a washer/fridge are both installed, just turned off, until you pay extra to switch them on.
The hardware and software are already in the car, and you would have already paid for both when buying it. Adding a subscription to enable them after is just skimming off the top.
It might be a different story, if the price included them installing the relevant hardware onto the car separately, but not in this case.
We already built the expensive Internet infrastructure that allows any digital media, including movies, to be delivered to your computer for virtually $0 extra cost. However, even though the infrastructure was built you are “not allowed” to access the digital media unless you pay some arbitrary price.
In your example, having a washer/fridge installed in the house is not that different from having an Internet router installed in your house. In both cases the infrastructure is readily available and costs nothing to use but you cannot access the services for artificial reasons.
I’m obviously not defending Audi as I think it’s a ridiculous concept but this is already happening at a large scale.
However, the sole function of the internet infrastructure of your house is not exclusively for movie distribution. You can use it for other things, and do, so the example doesn’t quite line up.
Your example might be closer when it comes to rate limiting for ISP services. The network bandwidth that you could get from the actual hardware is often greater than what you paid for, and you only get extra if you pay the ISP more.
But even then, that analogy falls apart a bit, since there is a scaling cost to the ISP associated with you using the internet more. It actually costs them more to do that, since it puts extra load on their servers/network, which would both put wear on hardware, and require them to purchase more powerful hardware to account for the capacity.
Not so for Audi. The hardware and software are already in the car. They have no ongoing costs to pay associated with many of those systems, since they’re local to the car itself. Smartphone integration, I could see a case for, if they do it by routing the connection through their own servers, but not a lot of the other things, like the adaptive cruise control, or Carplay/Auto.
That exactly the house white goods in Cory Doctorow’s “Unauthorized Bread”.
Weird that across many industries they keep adding things consumers hate but get away with it because everyone else is doing it. How do people still believe in the premise of capitalism when consumer choices range from ineffective to flat out impossible.
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