The Super Bowl broadcast is notorious for drawing a large contingent of non-football fans who watch for the commercials and the half-time show. Now, an Alberta liquor store is offering a trio of Super Bowl-themed six packs ahead of Sunday’s big game, including one targeted at the newest group of NFL fans.

  • Mr_Blott@lemmy.world
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    9 months ago

    Watch for the commercials

    Is the most 🤮 American thing I’ve heard today

    • Zitronensaft@feddit.de
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      9 months ago

      It costs $7 million for a 30 second spot. The Super Bowl is the only event where you can find 1/3 of America watching it, including many who are not into sports but dragged by loved ones to a Super Bowl party, so advertisers have a long history of trying to come up with the most flashy, catchy, outlandish, high production ads they can produce in the hopes that it sticks in the audience’s mind and gets people talking about it so they will tell the other 2/3 of America about talking frogs or whatever the hot new thing is. Each year there are whole articles out there about “this year’s best Super Bowl ads”.

      You have to keep in mind that American football is extremely suited to ads with all the breaks in play, so it has been a favorite of advertisers for a long time. I don’t know why so many people fell in love with a game with so little action in the first place, but this is the end result of that.

    • VulKendov@reddthat.com
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      9 months ago

      The superbowl is the one of the only times commercials are entertaining in their own right. The advertisers pay a huge amount of money to get that spot so the put a massive amount of effort to make them.

      That being said you don’t gotta watch for the commercials. You can just watch them online later… If you want.

  • nvvp@discuss.tchncs.de
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    9 months ago

    Isn’t this illegal? You can’t just slap a celebrities image on your product without licensing or permission.

    • Dangdoggo@kbin.social
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      9 months ago

      It’s a collection of already existing products not a product on it’s own, and the image is an AI rendering. It’s just a goofy promotion at a single liquor store, like when movie stores do like mystery movie nights and put movies in a brown sack and write something like “for Nicholas Cage lovers” on it. If it is illegal it sure doesn’t seem worth enforcing.

      • FuglyDuck@lemmy.world
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        9 months ago

        You haven’t met Disney’s lawyers, I see.

        I’m not sure what Disney has to do with T-Swift, but I assume she has some of the same lawyers.

      • nvvp@discuss.tchncs.de
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        9 months ago

        It doesn’t matter if the image is AI, airbrushed, an oil painting, a photoshop manipulation or a stolen photograph. That’s completely irrelevant. Would you like your face plastered on some shit product you don’t endorse? Trump’s Depends Incontinent Underpants for Old Folks, featuring Dangdoggo, the guy who thinks image rights are silly.

      • Akrenion@programming.dev
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        9 months ago

        Would you mind ai images of you used for commercial use without getting paid? These ads might be implying things about you that are false but make your loved ones worry.

        Is that fine or an infringement on the right to your own image?

        • Kbobabob@lemmy.world
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          9 months ago

          Oh, won’t someone think of the billionaires?!

          Fuck this billionaire as well a the rest of them. No one should have that much. Bunch of greedy fucks. She’s already parroting Musky about the private jet.

          • MotoAsh@lemmy.world
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            9 months ago

            No you fucking numpty, defending the unlicensed use of someones’ image or the commercial use of AI art IS DEFENDING RICH PEOPLE, you fucking moron.

            Who has access to the AI for commercial use? It’s not you or me. It’s the billionairs. If you defend not requiring licensing laws to be honored, that HELPS THE PEOPLE WHO CAN STEAL. Who can steal more if you make it legal? You, some numpty on a laptop typing prompts in to Bard? Or the corporations that fucking OWN Bard et. al.??

            You are defending something that helps rich shysters, not defending some small shop.

            • CrayonRosary@lemmy.world
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              9 months ago

              Listen numpty… “Et al.” is short for “et alia” which means “and other people”. Bard isn’t a person. It’s a thing. You should have used “etc.”, which is short for “et cetera”, meaning “and other things”.

  • dumples@kbin.social
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    9 months ago

    What did they put in the 6 pack? Inquiring minds want to know. Whose in Calgary go get one and report back

  • Treczoks@lemmy.world
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    9 months ago

    The question “Will Taylor Swift make it to the Superbowl” was the only newsitem about that event that made it into the news before Sunday. Usually, we get the results of “unknown team one” and “unknown team two” and maybe some juicy halftime bits in the sports section of breakfast TV Monday morning. Still to much attention for this wannabe-sport.

      • Treczoks@lemmy.world
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        9 months ago

        Whenever I see it, it’s just “adults” in a kindergarten brawl about a ball that is not even round, with lots of advertising. It is hard to imagine a bigger waste of time, except waiting for a bus in the rain when the bus drivers are on strike. And that’s a close one.